On August 28, Wu Lei landed at the Metersbonwe flagship store on Nanjing East Road, Shanghai, and appeared as the "shop manager" at the "MTEE LAB" event sponsored by Smith Barney Apparel, detonating the youth and awakening the resonance of personality.
On September 33, the Shenyang Zhongjie Aircraft Carrier Store and the Shanghai Nanjing Road flagship store linkage upgrade conference was successfully held. The talk show popular actor Li Xueqin and Doudou punched in together, and the young spirit of Smith Barney clothing shined in the twin cities.
Brand·National Tide
On September 22, the China Smith Barney designer series was released. From their different styles and perspectives, they fully excavated the essence of the classic national costumes in the collection, interpreted the national classic culture, and perfectly integrated the "traditional elements" and "unconventional".
On October 2nd, the comics of "Fargo" and Smith Barney apparel were linked to create a series of comics for the release of Smith Barney's new winter 2020 cloud down series.
On October 15th, Smith Barney announced that Rich Brian has become the spokesperson of the China Smith Barney Museum series. At the same time, Rich Brian's new autumn and winter TVC advertisement for the series also met with the majority of national trendsetters.
On October 20th, Smith Barney’s new winter 2020 cloud down series received the attention of the trendy special issue SuperELLE. Specially invited talk show actor Hu Doudou, direction band drummer Qi Wei, fencer Sun Wei, dance artist Hu Shenyuan, and astrophotographer An Jiu 5 Fashionable young people, together with a fashion blockbuster, discuss their current pressures.
On November 8, Smith Barney continued to conduct in-depth cooperation with the domestic head manga "Inhuman", and released a short video of Metersbonwe Yunduo Down Animation.
On November 9th, Smith Barney’s Double 11 Stitch limited series was released.
Corporate Responsibility
On September 9th, Mr. Zhou Chengjian, the founder of Smith Barney Apparel Enterprise, launched a call for donations to raise funds for intangible cultural heritage national literacy education, to protect the traditional intangible cultural heritage project-embroidery with inheritance and innovation.
On November 18th, Smith Barney was awarded the "Creative Brand Marketing Award" by Time Weekly.
On November 19, Smith Barney was awarded the "Annual Outstanding Social Responsibility Enterprise Award" by Investor.com.
On November 27th, Smith Barney was awarded the "Most Responsible Listed Company Award" by the Daily Economic News.
Everything in the past is a prologue; hang the sails straight and ride the wind and waves!
After the five-division brand strategy, Metersbonwe, a brand that has been established for more than 20 years, seems to be getting younger and younger. The brand has gradually entered many fields and used a younger approach to get closer to the new generation of Chinese consumers. According to the latest list, down jackets have entered the TOP5 favorites of post-90s consumers. People aged 20 to 29 are more interested in domestic down jacket brands, accounting for about 70%.
Metersbonwe's new 2020 winter cloud down series, with its high warmth performance and unique bright color design, creates more possibilities for the younger generation to wear in winter. Once released, it has been unanimously praised by young fashion lovers.
In the future, Smith Barney Clothing will continue to enhance its core competitiveness, based on products, services, and brands, and continue to lead the power of young people, and insist on "not taking the ordinary road"!
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